Ep 185 Launching Your Product with Michael Smart

Show Notes Michael Smart

Over 25 years in the information technology and software industry in several executive positions with responsibility for product management, product marketing, development and operations for NASDAQ--traded companies in the internet and software industries.
In these roles I have successfully guided the development and launch of new products in the internet security, service management and mobile data software markets.
The most exciting and rewarding work I do is show marketing and product executives how to change the ground rules and win in the market with their solutions.
As a practitioner in product management, product marketing and product lifecycle management; I work with small and large firms to improve their go-to-market results.
I have delivered value to companies in the following areas:

Product Assessment- identifying the cause of potential revenue and profit leaks for the product. This is followed with recommendations for quick fixes with fast payback and long term strategies.

Product Transformation -defining new opportunities for existing products in adjacent markets through re-packaging and pricing options.

Specialties: Developing and implementing product lifecycle, product management and product marketing best practices in technology companies.

 

We talk about:

 

What is a product life cycle and what we should know before we talk about launching a product?

What is a product assessment and where do companies struggle with this?

How has launching a product changed over time in Silicon Valley?

What is it like to run a consulting agency?

 

And much more

 

Connect with Michael

 

https://www.linkedin.com/in/masmart/

 

msmart@egresssolutions.net

 

• Twitter Mike_Smart